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It was mid-February, in what had been a slow Q1 — which we often see following holiday spending, with tax season approaching. But something felt slower than usual. Concerned about why sales were down, I started checking competitor websites, and it hit me: the majority of our competitors were running a President’s Day sale. Discounts. Bundles. Urgency. And here we were, with no additional incentive to drive conversions. Our promotional calendar had been mapped out for the year, but overlooking a less prominent holiday put us behind our competitors. That experience taught me the importance of keeping eyes on your competition — because they’re making moves that impact your business.
Andrew Craig
Founder & CEO of Compvu